Enter new markets. Build real growth.
CircleX helps B2B and B2G companies enter new markets and build relationships with the buyers, partners and institutional decision-makers they need to grow.
Market entry · Business development · Ongoing market representation
Work directly with our founder, Nora Hasani, through focused advisory services or an ongoing partnership.
Native-level German and Albanian · Fluent in English
Experience behind the work
Nora Hasani's professional track record, across previous roles and CircleX.
18+ years
In cross-border business and market entry
250+ organisations
Companies, investors and institutions supported
60+ projects
Contributions to investment and market-entry projects
€20 million
Largest manufacturing investment facilitated
Two ways to work with me
Focused advisory services or an ongoing partnership to put your strategy into action.
Market Entry StarterPrepare your business for a new market.
A focused workshop, market check and localized sales materials.
- Market check, ideal customer profile and quick competitor scan.
- Localization of your website or landing page for the target market.
- Localized sales and pitch decks, plus a one-pager.
- Recommended sales channels and a documented action plan.
You receive: A clear target customer profile, market-ready materials and practical next steps. The market, language and materials covered are agreed upfront.
Flat fee: €1,500
Go-to-Market PartnershipImplement your strategy with an experienced partner.
I act as your fractional market entry and partnerships lead, working personally alongside your team.
- Research and qualify buyers and partners into a longlist and prioritized shortlist.
- Approach relevant decision-makers through targeted appointment campaigns.
- Set up your CRM and coordinate meetings and follow-up.
- Support your trade fair activities and ongoing market representation.
You receive: An agreed number of researched target accounts, consistent outreach and a clear record of responses, opportunities and next steps.
Target-account numbers and activities are agreed upfront. Meeting numbers cannot be guaranteed.
Minimum contract term: 12 months. Building trust and following opportunities through long sales cycles requires consistent work.
Retainer: €3,000–€5,000/month, depending on scope.
Success fee: 3–8% on deals I originate, agreed before we start.
Trade Fair Support
Personal representation and support at trade fairs.
€1,200/day, or included within an agreed retainer scope.
Custom Package
For specific advisory needs or a different combination of services.
Individually quoted.
All prices plus VAT where applicable. Travel and accommodation quoted separately.
How we work
1. Let's talk
Tell me about your business, target market and goals in a short introductory call.
2. Agree the scope
I recommend the right support. We agree on deliverables, timing and fees before we start.
3. Get to work
We begin your Market Entry Starter or ongoing partnership, with clear responsibilities and next steps.
Selected Experience
Examples of my work at CircleX. Client names are kept confidential.
Southeast European Cybersecurity Company:
Coordinated the establishment of its German office, including office space, legal and bookkeeping arrangements.
Swedish Compliance SaaS Company:
Coordinated meetings with manufacturing businesses in Southeast Europe to assess market demand and validate the offer.
U.S. Technology Company:
Identified relevant SaaS and e-commerce accounts across Europe for potential commercial partnerships.
U.S. AI Security Business:
Identified companies deploying AI agents across Europe as potential customers for its security offering.
Swiss Cybersecurity App:
Connected the company with its first users during the demo and market-validation phase.
Swiss-Kosovar Software Company:
Defined the ideal customer profile and developed the go-to-market strategy.
Nordic–Kosovo Business Delegations:
Organised B2B meetings between Nordic and Kosovo delegates to explore business opportunities.
Spanish Cosmetics Company:
Mapping potential distributors and developing a distribution network in Germany and the Western Balkans.
Innovation and Open-Source Ecosystems:
Supported ecosystem development for an innovation park and a free and open-source software organisation.
About CircleX
CircleX is a boutique advisory firm helping companies enter new markets and develop commercial and institutional partnerships. We combine strategic advice with hands-on business development, working directly with B2B and B2G leadership teams to identify opportunities, reach relevant decision-makers and move business conversations forward.
We also support investors and institutions, including chambers, embassies and international organisations, with investment facilitation, stakeholder engagement and ecosystem development.
The person behind CircleX
I'm Nora Hasani. I think of myself as a Brückenmensch: someone who connects people across countries, cultures and business environments.
I grew up in Germany and have lived between cultures since childhood. That experience helps me understand different perspectives, find common ground and build trust.
My career includes nearly ten years in Economic Affairs at the German Embassy in Kosovo and eight years leading the German-Kosovar Business Association, representing a network of more than 200 companies with over €1 billion in combined annual turnover.
Alongside my commercial work, I contribute through advisory board roles, collaboration with academia and innovation ecosystem networks.
Through CircleX, you work directly with me—from defining your market priorities to developing relationships and following opportunities through.
My deepest experience is across DACH and Southeast Europe, with projects and relationships extending into the Nordics, Benelux and wider Europe.
Native-level German and Albanian · Fluent in English
Frequently Asked Questions
My deepest experience is in Germany, Austria, Switzerland and Southeast Europe, particularly Kosovo and the Western Balkans. I also support mandates across the Nordics, Benelux and wider Europe, depending on the market and scope.
Yes. I connect companies with trusted, vetted specialists in cybersecurity and compliance, including NIS2, DORA and relevant certifications. Specialist partners assess your requirements and deliver the technical or regulatory work.
Start with a conversation. The Market Entry Starter helps you assess the opportunity, define your ideal customer and agree practical next steps before committing to ongoing support.
No. Advisory services have an agreed fee. Ongoing partnerships combine a monthly retainer with an agreed success fee. Research, preparation and relationship development require consistent work before a deal is signed.
Go-to-Market Partnerships have a minimum term of 12 months. Cross-border sales cycles take time, and consistent follow-through matters.
Yes. I personally lead the engagement and work alongside your team. Where specialist expertise is needed, I coordinate with trusted partners.
I work with a small, selected group of retainer clients so I can stay personally involved. Advisory engagements are booked separately. Contact me about availability; I also announce openings on LinkedIn and in my newsletter.
No. We agree the target-account numbers, activities and deliverables upfront. Meetings and sales depend on market demand, timing and the strength of your offer.
Book a short introductory call or email hello@circlexglobal.com. We discuss your goals and decide which support makes sense.
